Sankofa Museum · Full identity
A 14-week identity engagement for the Sankofa Museum of Contemporary Art. Built the wordmark and a custom display cut in three weights, extended into large-scale wayfinding, member cards, exhibition posters and a 240-page annual publication.
What ships.
A wordmark and a custom Latin/Twi typeface in Light, Regular, Display
Complete wayfinding system for 4,200 sqm of gallery
The 2025 annual publication — 240 pages, offset printed
A digital pattern library and asset kit for the internal team
How the engagement unfolds.
Immersion
Two weeks in Accra — with curators, the founding director and a first cohort of artists.
Direction
Three distinct visual directions, each defended in a written narrative.
Craft
Six weeks of type drawing, wordmark refinement, applied prototypes.
Delivery
A living brand book, an asset kit, a two-day workshop with the internal team.
You'll get the most from this if…
- Cultural institutions building their first serious visual identity
- Founders launching brands where craft is a competitive edge
Every engagement includes.
- Complete identity system across print and screen
- Custom typography drawn from scratch
- A living brand book handed over as a Notion + PDF
- Two-day team workshop at end of engagement
What clients say.
“Amara built a visual language that has held together across three exhibitions, two annual reports and 40 posters — without a single 'brand refresh'.”
Answers before we start.
It always starts with a 30-minute call — free, no brief required. I use it to see whether we're a fit. If we are, I send a written proposal within a week.
You might also be considering.
Suya Weekly · Editorial system
A grid, typography and cover system for an independent West-African weekly — 96 issues shipped without a redesign since.
Bèni Coffee · Packaging suite
A packaging system for a specialty coffee brand across 6 SKUs — from bag to shelf to social.
Art Direction Retainer
A monthly art direction retainer for founders and internal design teams who want a senior eye on the work.
Start with a short call.
Fixed-fee identity projects · milestones invoiced. One 4-week revision cycle included.