Suya Weekly · Editorial system
A grid, typography and cover system for an independent West-African weekly — 96 issues shipped without a redesign since.
What ships.
A 12-column grid that stretches across print, web and Instagram
A cover template producing 3–4 hero variants per issue in under an hour
A licensed heading typeface pair with a bespoke Nsibidi ornament set
How the engagement unfolds.
Audit
Read every issue of the last two years. Interview 4 contributors.
System
Build the grid, type scale, and cover system in InDesign + Figma.
Rollout
Design the first three issues alongside the internal team. Then hand it over.
You'll get the most from this if…
- Independent publications outgrowing their launch system
- Newsrooms wanting a serious visual identity beyond the CMS default
Every engagement includes.
- Complete grid + type + cover system
- Three fully designed launch issues
- Templates, tokens and a written playbook
What clients say.
“Our editorial system is 96 issues in and still feels new. That is the entire point.”
“The wordmark she made for us has been on 400 posters and 12 book covers. It still reads first, every time.”
Answers before we start.
It always starts with a 30-minute call — free, no brief required. I use it to see whether we're a fit. If we are, I send a written proposal within a week.
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Art Direction Retainer
A monthly art direction retainer for founders and internal design teams who want a senior eye on the work.
Start with a short call.
Fixed-fee identity projects · milestones invoiced. One 4-week revision cycle included.